The Art of Social Media: Power Tips for Power Users
Guy Kawasaki
11 min
Overview
Learn how to master the art of digital persona, post with purpose, and seamlessly integrate your blog and social media to elevate your online presence and achieve success in both the virtual and real world.
The Art of Social Media: Power Tips for Power Users
Summary of 6 key
concepts
Audio & text inside the Storise experience
Introduction
Are you tired of feeling overwhelmed by social media? Are you unsure how to leverage it for your success? Do you want to unlock the full potential of these powerful platforms to elevate your personal brand or commercial business? If you find yourself nodding along, then "The Art of Social Media" by Guy Kawasaki is the book for you.With social media becoming an integral part of our daily lives, it's essential to grasp its true potential and use it effectively....
Crafting Your Digital Persona: The Art of Presenting Yourself Online
In the ever-changing world of social media, the way we present ourselves online holds massive significance. From the instant we create an account, our user name and profile picture become the face of our digital persona. And you know what they say; first impressions count. Well, first impressions do play a significant role in shaping others' perceptions about us. The small details, such as our user name and profile picture, influence others' decisions to connect with us. Therefore, to make...
Engaging Content, Engaging Audience: The Key to Gaining Followers
We all at some point wanted to have more followers right? It is a common goal for many users. For an entrepreneur, a businessman, an influencer, or anyone. Everyone is in the same space and wants the same thing, and that is to get more followers. And while you might find plenty of articles online, the key to attracting followers lies in simply providing content people will enjoy.There is a right and a wrong way of gaining followers. Firstly, the...
From Blog to Social Media and Beyond: Growing through Seamless Integration
Having just one way to connect with fans is not enough. However, having two – a blog and social media; that’s a dynamic duo. If you combine them, magic happens. Let’s discuss how we can make use of both of these powerful tools to have our content reach every nook of the internet.To start with, let's address the blog first. A blog serves as an excellent text-based platform to express your thoughts and engage with others. When you post captivating...
Chapter 6
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Summary
To sum it up, "The Art of Social Media" is an essential guide that uncovers the secrets to thriving in the digital landscape. Whether you're an aspiring influencer, business owner, or simply looking to enhance your online presence, this book equips you with the tools to make a lasting impact. Embrace authenticity, purposeful posting, and the seamless integration of your blog and social media platforms to create a compelling digital persona. Say hello to success and confidently navigate the dynamic...
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About the Author
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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