Our True PurposeMany people have a clear idea of what they do for a living – whether it's performing as a mascot or crafting intricate balloon animals. But what about us? What exactly do those of us going through this truly do every day? The answer, surprisingly, is we try to change everything. We are driven to find something in the status quo that bothers us, something that needs improvement, something that's itching to be changed, and then we set...

For a long time, the world relied on two main models for creating change, but their effectiveness is now dwindling.First, there was the Factory Cycle. This idea, exemplified by Henry Ford, suggested that global change could be achieved through efficient factories. By leveraging cheaper labour and faster machines, companies could churn out products, build infrastructure, and transform entire countries. However, we're now running out of both ever-cheaper labour and ever-faster machines, making this model increasingly unsustainable.Next came the TV Idea,...

The good news is that there's a powerful new model emerging, centred around the idea of tribes. This concept isn't new; it's a fundamental human desire that goes back 50,000 years: the need for leading and connecting people and ideas. While people have always sought spiritual, ethnic, work, or community tribes, the internet and the explosion of mass media have made tribes ubiquitous worldwide.Interestingly, while the internet was supposed to homogenise everyone by connecting us all, it has instead fostered...

Leading a tribe isn't about inventing a desire where none exists; instead, it's about finding a group that's already disconnected but has a yearning. For instance, The Beatles didn't invent teenagers, they merely decided to lead them. Similarly, Diane Hats helped organise people who already cared about farm animal welfare, turning their concern into a movement. Leaders like Hugo Chavez and Bob Marley stepped up to lead existing groups with unaddressed needs. Derek Sivers created CD Baby, providing a platform...

To truly make a difference, there are three essential questions you should ask yourself:Who exactly are you upsetting? If you're not upsetting anyone, it's highly likely you're not actually challenging or changing the status quo.Who are you connecting? For many people, the desire for connection with others is a powerful motivator. Understanding and facilitating these connections is key.Who are you leading? The focus should be less on the mechanics of what you're building and more on "the who and the...

Leaders who successfully guide tribes and create movements share several key characteristics:They challenge the status quo: They look at what currently exists and actively work to change it.They build a culture: This involves creating a shared identity, a "secret language," or a way for members to know they belong.They have curiosity: They are genuinely curious about the people within their tribe and even about outsiders, always asking questions.They connect people to one another: More than anything, people want to be...

Ultimately, our role is to be agents of change, not just followers. We are at a critical juncture where the power to create significant, lasting change lies not in factories or mass advertising, but in the art of leading tribes. It's about finding that piece of the status quo that bothers you, gathering people who share your yearning, and then leading them towards a better future.The opportunity is here, and it only takes 24 hours to begin. Create a movement....