Most of us want to lead a meaningful life, do work that matters, and leave the world better than we found it. Yet we often get stuck before we even start. Fear, confusion, and perfectionism conspire to keep our boldest ideas locked away. How to Begin offers a clear, courageous roadmap to overcome that inertia. It guides you to identify a worthy goal, take deliberate action, and navigate the internal resistance that inevitably shows up. This isn't just a motivational...
The DNA of a Worthy Goal
The foundation of everything in How to Begin is the idea of the Worthy Goal. But not all goals are worthy. Some are too safe, some are vanity projects, and others are too vague to be helpful. So how do you know when a goal is worth your time and energy? The book proposes a powerful triad: a Worthy Goal must be Thrilling, Important, and Daunting. Think of these as the three legs of a stool - remove one, and...
The Crappy First Draft
Meet the “Crappy First Draft.” This concept is refreshingly simple: instead of waiting until you have a perfect idea, just scribble down something quick and messy. Don’t spend hours polishing. In fact, Stanier encourages you to take no more than five to ten minutes.The purpose of this exercise is to bypass the inner critic - the voice that says your idea isn’t good enough yet. When you put something down on paper, even if it’s vague or awkward, you create...
Reality Check, Part 1
The first reality check is what Stanier calls the “Spouse-ish” Test - named after the people closest to us: spouse, partner, sibling, or best friend. This is someone who knows you well enough to spot when you’re bluffing and cares enough to tell you the truth.The test is simple: share your one-sentence goal with this person and pay close attention to their reaction. You’re listening for one of three responses. First, a strong “Yes!” - the kind of enthusiastic encouragement...
Reality Check, Part 2
Does your Worthy Goal actually have scope? Is your goal too small? Too huge? Or just right? Consider the metaphor of the Goldilocks Zone - the sweet spot where a goal has enough challenge to be meaningful but isn’t so vast it becomes paralyzing.On one end of the spectrum are goals that are too small. Think “go to bed by 10 p.m.” or “read one book this month.” While these might improve your life, they rarely meet the bar of...
Turn Up the Heat
Once you’ve fine-tuned your goal to be Thrilling, Important, and Daunting - and it’s survived the Spouse-ish and Goldilocks tests - it’s time to “spice it up,” a phrase Stanier borrows from a quirky Thai restaurant in Toronto that lets customers choose their dish’s heat on a 1 to 20 chili scale. That metaphor captures the next move: take your goal and make it hotter, bolder, and more specific by adding strategic detail.Again, the point isn’t to make your goal...
Reality Check, Part 3
Even with a spicy, well-crafted goal, you’ve got to weigh the cost of action versus inaction. This third and final stress test is called the “Call of the Wild,” and it’s built around a vivid metaphor. Imagine a Gary Larson-style cartoon moose, slumped on the couch in pajamas, remote in hand, while his partner announces, “It’s the call of the wild.” He hears it - but ignores it.This exercise helps you figure out: are you that moose? Comfortable, safe, and...
Make the Leap
With your goal now sharpened, tested, and clarified, you’ve arrived at the most crucial moment: commitment. It’s not about shouting your intentions from the rooftops or crafting a ten-year strategic plan. It’s about making the quiet, firm decision: I’m in. Not “I’m thinking about it” or “I’ll try” - but “I’ve started.”And that’s exactly what you must do. Start.Stanier warns against the seductive trap of “pseudo-action” - the illusion of progress. You know the drill: making to-do lists, researching endlessly,...
Summary
Doing something that matters starts with deciding to begin. With the right goal, a courageous mindset, and consistent steps forward, you can move from stuck to purposeful. This isn’t about perfect plans or flawless execution - it’s about finding the next meaningful step and daring to take it.
More knowledge in less time
The Art of Community
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts
We’ve teamed up with podcast creators to bring you key insights from podcasts.
About the Author
Michael Bungay Stanier is a renowned author, speaker, and coach, best known for his book "The Coaching Habit," which is the best-selling coaching book of this century. He founded Box of Crayons, a company that helps organizations shift from advice-driven to curiosity-led approaches to coaching and leadership. He is also a Rhodes Scholar and has been recognized as a leading thought leader in the coaching field.
Thank you for registering with Storise.
Your journey with books and ideas begins now, anytime, anywhere.
You can now use your registered email to log in to the app.
.png){kind=icon}
